Merek pakaian asal New York, NOAH merilis kaus lengan panjang khusus bertema Australia. Rencananya, hasil penjualan kaus ini akan didonasikan kepada WIRES, organisasi penyelamat satwa terbesar di Australia. Australia tengah dilanda kebakaran hebat selama musim panas 2019-2020. Setidaknya 32 mil persegi tanah telah terbakar hangus. Selain itu, diperkirakan satu miliar hewan liar telah mati akibat kebakaran hutan.

Brand yang didirikan oleh Brendon Babenzien ini juga sangat peduli dengan lingkungan, salah satunya dengan menggunakan bahan yang ramah lingkungan dan berkualitas tinggi. Dalam deskripsi website NOAH, tertulis bahwa kebakaran yang terjadi di Australia tak lain adalah akibat perbuatan manusia. Sehingga, kaus ini juga diharapkan dapat menjadi bentuk kepedulian manusia terhadap alam. 

 

 

 

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It's hard to fully understand the extreme nature of the fires in Australia. The numbers we're hearing are so enormous as to seem abstract. Take "32,000 square miles burned." This is larger than the Amazon fires by 7,000 square miles, and 80 times larger than the 2019 fires in California, which seemed like the end of the world to us here in the States. 80 times larger! - How about this? 1,000,000,000 animals dead. One Billion. This may be just an estimate, but at this level, does it really matter if it's a little exaggerated? It's so far beyond the pale of the brush fires common in Australia that are a normal part of the natural cycles of its ecosystems, it could be off by half and still be almost impossible to comprehend. - This leap in devastation was brought about by extreme droughts and heat driven by climate change, which is driven by human behavior. We're all responsible for this, and we must fix the problem. It's that simple. - This t-shirt can be worn as a symbol to show you're willing to help, or as a scarlet letter, acknowledging the crimes we've all had a hand in committing that have led us to this point. Take your pick. We will donate all proceeds to WIRES, Australia's largest wildlife rescue organization, in hopes that will help ease the nightmare scale of suffering we've inflicted on animals in one of the world's most diverse habitats.

A post shared by Noah Clothing (@noahclothing) on Jan 9, 2020 at 12:12pm PST

Kaus lengan panjang ini memiliki detail koala di tengah dan lambang Kestaria Templar NOAH pada pergelangan tangan kiri. Kini, kaus tersebut telah hadir di situs NOAH, sedangkan pre-order diperkirakan akan dikirim dalam dua sampai tiga minggu ke depan. Kaus tersedia dalam warna putih dan kuning dengan harga 819 ribu rupiah, NOAH juga menyediakan pengiriman internasional termasuk Indonesia.

NOAH juga menyediakan link donasi kepada WIRES bila calon pembeli tertarik untuk langsung beramal kepada organisasi tersebut.